The automotive industry is in a constant state of flux. Sometimes types of vehicles disappear altogether, other times they simply diminish until only a few remain, all for something shiny and new to take center stage. When’s the last time you saw a station wagon and how many minivans are still on the market? Today, the marketplace is undergoing a massive shift, as crossovers and SUVs have taken the spotlight, leading to many automakers abandoning the sedan altogether. Can you imagine there no longer being any new sedans? Neither can Toyota, which is precisely why it has no intention of discontinuing its sedan lineup.
[ READ MORE: What’s new in the 2021 Toyota Camry? ]
“It’s amazing how much of a demand there still is for sedans. We’re expecting a 4 million-unit market for sedans in 2020. We’re happy to take as much of that market as we can. For us, it represents roughly 750,000 in the U.S. That’s more than some other OEMs sell together. Those are pretty good odds for us. It’s clearly a segment we want to be in. Why would we not stay in this market?”
– Cynthia Tenhouse, Vice President of Vehicle Marketing and Communications, Toyota
What does the future hold for Toyota sedans?
While some brands like Ford and Chevy are discontinuing a vast majority of their sedan lineups, Toyota is doubling down on the sedans that they have available. For the 2021 model year, Toyota has introduced an all-new Camry, the new Avalon XSE Nightshade Edition and the Corolla Apex Edition. That’s not even mentioning some of the recent changes that have already happened, such as the first ever Corolla Hybrid and a Toyota Prius that features all-wheel drive. It’s pretty clear that Toyota sedans won’t be disappearing any time soon.
If you’d like to bring one home to your garage, don’t hesitate to give us a call!