Let me take a moment to introduce the White’s Toyota Vehicle Improvement Program (VIP) and explain what it means to you, our valued customer.The traditional dealership business model is: A) Wait for the customer to come to the dealership looking for a different car. B) The dealership then tries to match them up with the best deal. The problem is it’s only the best deal at that moment in time. Depending on the trade market or manufacturer incentives, the ideal time for the customer to buy or lease a different vehicle may have been six months ago or six months in the future.Sometimes a customer can be in an equity position and not realize they have options. They could trade in their current vehicle for a new one while lowering their monthly payment. Or, at a minimum, our experienced staff can usually keep the payment the same and the customer drives away in a new vehicle under warranty with all the latest safety and convenience features. What’s important is the customer needs honest advice and guidance since manufacturer incentives, and variations in the used car market, can affect trade-in values. In essence, it could cost more if they wait!That’s where the White’s Toyota Vehicle Improvement Program comes in. Our personal sales consultants are constantly reviewing each customer’s situation with the help of sophisticated software to determine the optimum time to trade. It’s a revolutionary way to run a dealership! In addition, each time a customer comes in for service, we encourage them to request an appraisal so they can review their specific options. To thank them for their valuable time, White’s Toyota provides a 10% discount off their next service. Plus, our customers receive valuable coupons and offers by e-mail and traditional mail under the umbrella of the VIP program.
You may be wondering what’s in it for the dealership? Honestly, White’s Toyota is always looking for ways to source good, clean, used cars. The reality is, the vehicles we sell and service are our best source for pre-owned inventory. It’s that simple!
In the end, customers who take advantage of the VIP Program enjoy:
- Higher than market trade values
- Lower monthly payments
- Better financing terms
- Better fuel economy
- Lower maintenance and repair costs
- Staying in a car that is under warranty
- The latest safety and convenience features
Plus, they get the reliability they expect from a new car.
So, as you start to see the VIP program advertised and hear your sales consultant talk all the features and benefits, remember, based upon the market conditions and manufacturers incentives, we might not be able to come together right away. But, we will be ready to help you take advantage when the right situation presents itself. We look forward to introducing you to the Vehicle Improvement Program & helping with your next vehicle purchase.
