Integrity means that we always do what is right, not what is easy, cheap, popular, or convenient - and we do so without excuse and regardless of the cost.
Teamwork means that the good of the company comes before the personal comfort or agenda of any individual team member.
Personal Growth means that employees are expected to work as hard on themselves as they do on their job. Getting better is not an option.
Urgency means that we serve one another and customers quickly and find reasons to do things NOW rather than to delay, debate, or procrastinate.
Attention to detail means that we will become brilliant in the basics, and pay attention to getting the 'little' things done right the first time.